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History has shown that the greatest weapon against uncertainty is information. During the pandemic, companies with a strong understanding of their business — from their customers to their suppliers, based on their ability to wrangle data effectively — fared significantly better than others.
Now, understanding your business on both a microscopic and holistic level is more critical than ever. As the threat of potentially tougher times looms, information must be treated as the central tool in leading a business through the storm.
