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Home Innovation

How UOMA Beauty’s Founder Merges Activism and Makeup

by Riah Marton
in Innovation
How UOMA Beauty’s Founder Merges Activism and Makeup
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Sharon Chuter was running away from something — fast — when she decided to launch her own inclusive, Black-owned cosmetics company, UOMA Beauty, in 2019.


Luis Trujillo

She was running from the beauty industry‘s open secret: It caters primarily to women, but the conglomerates that dominate the market have historically been helmed by white men, a structure she calls traumatic to women and people of color — and one she’s working hard to dismantle, disrupt and transform.



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Tags: ActivismBeautyBeauty BusinessesBeautysCosmeticsFoundermakeupMergesUOMAUOMA BeautyWomen Entrepreneur™Workplace Diversity
Riah Marton

Riah Marton

I'm Riah Marton, a dynamic journalist for Forbes40under40. I specialize in profiling emerging leaders and innovators, bringing their stories to life with compelling storytelling and keen analysis. I am dedicated to spotlighting tomorrow's influential figures.

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