Sunday, September 7, 2025
  • Login
Forbes 40under40
  • Home
  • Technology
  • Innovation
  • Real Estate
  • Leadership
  • Money
  • Lifestyle
No Result
View All Result
  • Home
  • Technology
  • Innovation
  • Real Estate
  • Leadership
  • Money
  • Lifestyle
No Result
View All Result
Forbes 40under40
No Result
View All Result
Home Innovation

No One Would Rent Me a Café In Trendy NYC Neighborhoods, So I Tried Something Risky. Now I Have Three Coffee Shops.

by Riah Marton
in Innovation
No One Would Rent Me a Café In Trendy NYC Neighborhoods, So I Tried Something Risky. Now I Have Three Coffee Shops.
Share on FacebookShare on Twitter


Entrepreneurs can be impatient. When we have a great idea, we want to make it happen now. But I’ve learned that patience — taking time to convince resistant customers, or to prove your concept to dubious investors — can create an outcome much truer to your vision.



Courtesy of White Noise Coffee Company

Seven years ago, I began trying to open a coffee shop in New York City. I had long worked as a barista, and imagined a café that treated coffee like a performance — the bar acting as a stage, where baristas would pull the espresso shot, weigh it, and heat it to a precise temperature, all while telling the origin story of the beans. I wanted the shop’s sounds and smells and visuals to envelop each customer. I’d call it White Noise Coffee Company.



Source link

Tags: Asian entrepreneurBusiness NewsCaféCoffeeGrowth StrategiesNeighborhoodsNYCPatienceRentRiskyShopsStarting a BusinessTrendyWomen Entrepreneur™
Riah Marton

Riah Marton

I'm Riah Marton, a dynamic journalist for Forbes40under40. I specialize in profiling emerging leaders and innovators, bringing their stories to life with compelling storytelling and keen analysis. I am dedicated to spotlighting tomorrow's influential figures.

Next Post
Forget Powerball. Here’s Your Chance to Win  Million for .

Forget Powerball. Here's Your Chance to Win $1 Million for $20.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Forbes 40under40 stands as a distinguished platform revered for its commitment to honoring and applauding the remarkable achievements of exceptional individuals who have yet to reach the age of 40. This esteemed initiative serves as a beacon of inspiration, spotlighting trailblazers across various industries and domains, showcasing their innovation, leadership, and impact on a global scale.

 
 
 
 

NEWS

  • Forbes Magazine
  • Technology
  • Innovation
  • Money
  • Leadership
  • Real Estate
  • Lifestyle
Instagram Facebook Youtube

© 2025 Forbes 40under40. All Rights Reserved.

  • About Us
  • Advertise
  • Contact Us
No Result
View All Result
  • Home
  • Technology
  • Innovation
  • Real Estate
  • Leadership
  • Money
  • Lifestyle

© 2024 Forbes 40under40. All Rights Reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In