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Home Innovation

Customers Furious As Apple Quietly Changes the ‘End Call’ Button | Entrepreneur

by Riah Marton
in Innovation
Customers Furious As Apple Quietly Changes the ‘End Call’ Button | Entrepreneur
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Apple is known for making major modifications to its devices as new models roll out, whether it’s changing compatible charging ports, getting rid of the beloved Home button a few models back, or creating a new headphones jack.

Now, Apple is making an interface change that’s going to make ending phone calls look a little different for iPhone users.

As the beta rollout version of iOS 17 has revealed, the company will be moving its infamous red “end call” button from the bottom middle of the screen, where it’s resided since the iPhone was rolled out in 2007, to the bottom right of the screen. The new FaceTime button will now be in the middle, where the end call button used to be. Confused yet?

Related: Apple WWDC 2023: Taking User Experience To The Next Level with iOS 17 and More

This could be problematic for longtime iPhone users, as phone use and muscle memory are tied together. Many were quick to make that point on social media.

Apple is changing where the end call button is and we already hate it

iOS 16 iOS 17 pic.twitter.com/v6qLXCuMZo

— Morning Brew ☕️ (@MorningBrew) August 9, 2023

The call end button on the bottom right corner simply doesn’t work on #iOS17 it’s much more natural to simply bring your thumb in the middle and tap to end a call.
Why are you trying to become a bad version of android. @Apple pic.twitter.com/VkZeLVIIzQ

— Yasar Shah (@yasarshah_SP) July 16, 2023

It also could be an issue for left-handed users, as different size models of the iPhone can make it difficult to reach their thumbs over to that side to end the call.

Related: Apple Headed To Metaverse, Introducing VR Headset

Am I the only one who thinks the red “end call” button should be in the bottom middle?? Holding an iPhone 14 Pro Max with your left hand makes it almost impossible to end a call… pic.twitter.com/RftIbmplN7

— Koen Voortman (@KoenVoortman) August 6, 2023

Apple did not immediately respond to Entrepreneur‘s request for comment.

Apple announced its new iOS 17 software at its Worldwide Developer Conference in May. Other notable changes include FaceTime video voicemails and the ability to transcribe a call in real time.

Apple was up just over 5% year over year as of Wednesday afternoon.





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Tags: AppleBusiness NewsButtonCallCustomersEntrepreneurFuriousNews and TrendsQuietly
Riah Marton

Riah Marton

I'm Riah Marton, a dynamic journalist for Forbes40under40. I specialize in profiling emerging leaders and innovators, bringing their stories to life with compelling storytelling and keen analysis. I am dedicated to spotlighting tomorrow's influential figures.

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