Comcast sells US$1.2 billion in advertising for the Paris Olympics

COMCAST has sold about US$1.2 billion in advertising for the upcoming summer Olympics and Paralympic games in Paris, a record for the event.

The opening and closing ceremonies are sold out, according to a statement from Dan Lovinger, head of Olympics sales for Comcast’s NBCUniversal, which is broadcasting the games. Over US$350 million of the ad sales are coming from new sponsors. Digital ad revenue also set a record.

The parent of NBC and the Peacock streaming service said over half of the prime-time events will be devoted to women’s sports, making it attractive to advertisers wanting to reach that demographic. BLOOMBERG