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India’s Adani Group plans e-commerce, payments ventures

by Riah Marton
in Technology
India’s Adani Group plans e-commerce, payments ventures
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India’s Adani Group has been considering an application for a licence to operate on the country’s public digital payments network and is in talks with banks to finalise plans for a co-branded credit card, the Financial Times reported on Tuesday (May 28).

The plans to dial up consumer businesses came as billionaire Gautam Adani’s ports-to-power conglomerate mulled spending US$84 billion in infrastructure over the next decade.

If approved, the group will enter India’s burgeoning digital payments market and compete with incumbents Google Pay and Walmart-backed PhonePe.

India’s payments market is expected to reach US$814.43 billion in 2029, from US$357.51 billion in 2024, a report by Mordor Intelligence showed.

With a 48.9 per cent market share, PhonePe is the largest UPI app in India, April data showed, followed by Google Pay with a 37.7 per cent share.

The Adani Group did not immediately respond to a Reuters request for comment on the report.

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The group is also in talks to offer online shopping through India’s government-backed public e-commerce platform, Open Network for Digital Commerce (ONDC), the report said.

If finalised, the services will be available through Adani’s consumer app Adani One, which was launched in December 2022, the report added.

The conglomerate has been making efforts to recover from a January 2023 report by US short-seller Hindenburg that triggered a sell-off in the group’s listed shares.

The report accused the group of stock manipulation and improper use of tax havens – allegations that the group has refuted.

A court-appointed panel said in May 2023 that India’s markets watchdog “drew a blank“ on the case, while the country’s top court said in January this year that no further scrutiny was needed.

So far, four of the seven group companies have surpassed pre-Hinderburg report levels, including Adani Enterprises’ intraday recovery on Friday.

The flagship firm’s shares are currently about 4 per cent lower than pre-report levels. REUTERS

Tags: AdaniEcommerceGroupIndiasPaymentsPlansVentures
Riah Marton

Riah Marton

I'm Riah Marton, a dynamic journalist for Forbes40under40. I specialize in profiling emerging leaders and innovators, bringing their stories to life with compelling storytelling and keen analysis. I am dedicated to spotlighting tomorrow's influential figures.

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