CHINA’S BYD launched its third electric vehicle in Japan, it said on Tuesday, a sedan that will be its most expensive model so far in a market where consumers have long favoured domestic brands.
The Shenzhen-based automaker said it had started taking orders for its Seal EV in Japan from Tuesday, setting the suggested retail pricing for the rear-wheel-drive version of the vehicle in the country at 5.28 million yen (S$44,760).
The model starts from 179,800 yuan in China.
The expansion of BYD, which stands for “Build Your Dreams”, in Japan could become a worry for domestic automakers, which are struggling in China against BYD and other Chinese EV brands.
The automaker has only rolled out battery-powered cars for the Japanese market, but not vehicles with other powertrain technology such as plug-in hybrids, in which it is a big player in China.
It will offer a rear-wheel-drive and an all-wheel-drive version in Japan that will both come with a 82.56 kilowatt per hour battery pack, the company said in a news release.
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The rear-wheel-drive version has a cruising range of 640 kmh, while the 6.05 million yen all-wheel-drive version can drive 575 km on a single charge.
BYD launched the Atto 3 and Dolphin EVs in Japan last year, selling about 2,500 in the country. AFP
