Saturday, September 6, 2025
  • Login
Forbes 40under40
  • Home
  • Technology
  • Innovation
  • Real Estate
  • Leadership
  • Money
  • Lifestyle
No Result
View All Result
  • Home
  • Technology
  • Innovation
  • Real Estate
  • Leadership
  • Money
  • Lifestyle
No Result
View All Result
Forbes 40under40
No Result
View All Result
Home Real Estate

UK’s JD Sports shrugs off Nike woes with multi-brand approach

by Stephanie Irvin
in Real Estate
UK’s JD Sports shrugs off Nike woes with multi-brand approach
Share on FacebookShare on Twitter


Other labels such as Adidas, On and Hoka are helping the company outperform the market, chief executive says

BRITISH sportswear retailer JD Sports Fashion is confident it will meet annual profit forecasts after its multi-brand strategy boosted half-year results. This comes even as Nike, which accounts for 45 per cent of its sales, struggles.

The retailer said on Wednesday (Oct 2) that its growth plans were on track despite a “promotional and competitive” marketplace. The company also sells Adidas, On, Hoka and other brands in Britain, Europe and the United States.

Nike on Tuesday posted disappointing quarterly sales growth, and warned its holiday season would likely be filled with discounts.

Worries over Nike hit shares in JD Sports in early deals. They traded down 3 per cent at £1.45, and have lost about 10 per cent of their value in the year to date.

“We expect short term growth concerns over demand volatility and for Nike’s underperformance to continue to weigh on JD’s valuation,” Investec analysts said.

German sportswear brand Adidas – Nike’s biggest competitor – has been gaining traction with its Samba and Gazelle sneakers. Nimbler rivals On and Deckers’ Hoka are also taking market share.

BT in your inbox

Start and end each day with the latest news stories and analyses delivered straight to your inbox.

JD chief executive Regis Schultz said those labels were helping it outperform the market.

“Our multi-brand model and the agility that we have around moving across different brands is the recipe of our success,” he added.

Signalling his hopes for a turnaround at Nike, he said he was “very happy” about the appointment of Nike veteran Elliott Hill as the sportswear giant’s new president and chief executive officer.

In the 26 weeks to Aug 3, JD posted adjusted pre-tax profit of £405.6 million (S$694.6 million), beating analysts’ expectations of £384 million.

JD reiterated its full-year guidance for profit of between £955 million and about £1 billion, up from £917.2 million in the corresponding year-ago period. REUTERS

Tags: ApproachmultibrandNikeshrugsSportsUKswoes
Stephanie Irvin

Stephanie Irvin

Next Post
Singapore stocks rise, bucking regional trend; STI up 0.1%

Singapore stocks rise, bucking regional trend; STI up 0.1%

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Forbes 40under40 stands as a distinguished platform revered for its commitment to honoring and applauding the remarkable achievements of exceptional individuals who have yet to reach the age of 40. This esteemed initiative serves as a beacon of inspiration, spotlighting trailblazers across various industries and domains, showcasing their innovation, leadership, and impact on a global scale.

 
 
 
 

NEWS

  • Forbes Magazine
  • Technology
  • Innovation
  • Money
  • Leadership
  • Real Estate
  • Lifestyle
Instagram Facebook Youtube

© 2025 Forbes 40under40. All Rights Reserved.

  • About Us
  • Advertise
  • Contact Us
No Result
View All Result
  • Home
  • Technology
  • Innovation
  • Real Estate
  • Leadership
  • Money
  • Lifestyle

© 2024 Forbes 40under40. All Rights Reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In