Search giant Google wants people to use its navigation app for more than just finding directions and avoiding traffic.
The tech giant is adding generative AI features to Google Maps so people can easily get recommendations for places to go and activities to do.
With 2 billion people using Google Maps every month, the company envisions people also will turn to the navigation app for inspiration, executives said at a press event at the company’s Street View Garage in Palo Alto on Wednesday.
Miriam Daniel, vice president and general manager of Google Maps, said the search giant has the ability to combine billions of pieces of information the company collects about the world and user reviews with generative AI.
“When we bring all this together, we will transform the way users interact with maps,” she said.
Rather than just finding directions or asking Google Maps to find the nearest gas station, users will be able to type out queries such as “things to do with friends at night in Boston” and get answers through the app. Curated with the help of Google’s generative AI chatbot and model known as Gemini, users then will see results that may include speakeasies or live music. Once the user taps on results for a business, for example, they’ll see a summary of reviews by users in addition to photos and videos of the place.
The AI-powered tools are rolling out this week on Apple and Android devices in the United States.
Google’s latest AI-powered updates underscore how the tech giant is responding to challenges to the company’s dominance in search. As the battle for the future of search heats up, the rise of AI tools such as OpenAI’s ChatGPT that can quickly summarize search results has the potential to reshape how people find and sift through information online.
Tech companies such as Meta, Apple and Microsoft have been responding to this change by infusing more generative AI tools into their products.
Google is no exception. At the company’s press event, a giant Google Map location icon, a blue Rivian vehicle and Google’s Street View cameras used to capture images of various locations filled the space.
As tech titans gather a trove of data about their users to power new generative AI tools, concerns about privacy, misinformation and copyright are some of the top issues companies have had to address.
Google also has faced scrutiny from regulators on its power over people’s lives, with a federal judge ruling in August that the company has an illegal monopoly on the online search market.
Daniel said when Google Maps provides users answers to their questions, the company isn’t using individualized information to provide personal results but contextual ones. For example, if a user asks Google Maps for things to do this weekend and it’s October, some of the suggestions might include seasonal activities such as pumpkin picking and going to a haunted house.
“We really take this seriously in making sure we’re using generative AI responsibly,” she said.
Google also is testing more AI-powered tools in another one of its popular navigation apps: Waze. Users will be able to tap a reporting button and tell the app that there’s a car accident ahead simply by speaking. Waze also will alert users when they’re near a school zone so they can be more careful about driving.
Developers are using Google’s AI technology to build new features in other products. Electric vehicle manufacturer Rivian used Google data so people can see summaries of restaurants, shops and supermarkets from the car’s infotainment screen, a tool that will be rolled out starting next month.
