Sim Leisure dreams of creating Asia’s theme parks of tomorrow
Founder and executive chairman Sim Choo Kheng’s hopes are for the company to be an operator that is ‘not necessarily the biggest, but the most successful in terms of efficiency and profitability’
WHEN indoor edu-tainment park KidZania Kuala Lumpur was looking for a buyer during the Covid-19 pandemic, Sim Leisure Group’s founder and executive chairman Sim Choo Kheng saw an opportunity to turn the ailing attraction around.
He had long admired the career role-playing aspect of the KidZania brand owned by a Mexican company and franchised globally, and believed it was a good fit for Asian families, who are concerned about their children’s future.
The group paid RM3.8 million (S$1.2 million) for the entire stake in the loss-making operator, a company linked to Malaysian sovereign wealth fund Khazanah Nasional.
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