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Singapore Airlines extends title sponsorship for F1 for 4 more years till 2028

by Stephanie Irvin
in Real Estate
Singapore Airlines extends title sponsorship for F1 for 4 more years till 2028
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The extension of its sponsorship will cover the event this year, which is scheduled for Oct 3 to 5 at the Marina Bay Street Circuit

Singapore Airlines (SIA) has renewed its title sponsorship of the Formula 1 (F1) Singapore Grand Prix for four more years, it announced on Thursday (Jan 16).

SIA has been the title sponsor of F1 Singapore for 11 years – since 2014.

The extension of its sponsorship will cover the event this year, which is scheduled for Oct 3 to 5 at the Marina Bay Street Circuit, till 2028.

“The Singapore Grand Prix is an important event in Singapore’s sporting and tourism calendar. It has become iconic not just for showcasing our beautiful skyline, but also for highlighting Singapore’s position as a key global hub,” Lee Lik Hsin, chief commercial officer of SIA, said.

“This extension underscores SIA’s longstanding commitment to supporting the development of sports and tourism in Singapore,” he added.

In 2022, race promoter Singapore GP (SGP) announced that it has inked a new seven-year contract to continue hosting the F1 race – also till 2028.

At seven years, that was the longest contract the Republic – which has hosted the street circuit race since 2008 -– has inked to date so as to benefit from pent-up demand as travel slowly recovers post-pandemic.

Copyright SPH Media. All rights reserved.

Tags: AirlinesExtendsSingaporeSponsorshipTitleYears
Stephanie Irvin

Stephanie Irvin

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