Friday, September 5, 2025
  • Login
Forbes 40under40
  • Home
  • Technology
  • Innovation
  • Real Estate
  • Leadership
  • Money
  • Lifestyle
No Result
View All Result
  • Home
  • Technology
  • Innovation
  • Real Estate
  • Leadership
  • Money
  • Lifestyle
No Result
View All Result
Forbes 40under40
No Result
View All Result
Home Technology

Darren Aronofsky joins AI Hollywood push with Google deal

by Riah Marton
in Technology
Darren Aronofsky joins AI Hollywood push with Google deal
Share on FacebookShare on Twitter



Director Darren Aronofsky has pushed artistic boundaries with movies including “Requiem for a Dream” and “Mother!”

Now his production company is working with Google to explore the edge of artificial intelligence technology in filmmaking.

Google on Tuesday said it is working with several filmmakers to use new AI tools as part of a larger push to popularize the fast-moving tech. That effort includes a partnership with Aronofsky’s venture, Primordial Soup.

Google’s AI-focused subsidiary DeepMind and Aronofsky’s firm will work with three filmmakers, giving them access to the Mountain View, Calif.-based giant’s text-to-video tool Veo, which they will use to make short films. The first project, “Ancestra,” is directed by Eliza McNitt. Aronofsky is an executive producer on the film. “Ancestra,” which premieres at the Tribeca Festival next month, combines live-action filmmaking with imagery generated with AI, such as cosmic events and microscopic worlds.

“Filmmaking has always been driven by technology,” Aronofsky said in a statement that referenced film tech pioneers the Lumiere brothers and Thomas Edison. “Today is no different. Now is the moment to explore these new tools and shape them for the future of storytelling.”

The push comes as Google and other companies are making deals with Hollywood talent and production companies to use their AI tools. For example, Facebook parent company Meta is partnering with “Titanic” director James Cameron’s venture, Lightstorm Vision, to co-produce content for its virtual reality headset Meta Quest. New York-based AI startup Runway has a deal with “Hunger Games” studio Lionsgate to create a new AI model to help with behind-the-scenes processes such as storyboarding.

Many people in Hollywood have been critical of AI tools, raising concerns about the automation of jobs. Writers worry about AI models being trained on their scripts without their permission or compensation. Tech industry executives have said that they should be able to train AI models with content available online under the “fair use” doctrine, which allows for the limited reproduction of material without permission from the copyright holder.

Proponents of the technology say that it can provide more opportunities for filmmakers to test out ideas and show a variety of visuals at a lower cost.

New York-based Primordial Soup said in a press release that Google’s AI tools helped solve “practical challenges such as filming with infants and visualizing the birth of the universe” in “Ancestra.”

“With ‘Ancestra,’ I was able to visualize the unseen, transforming family archives, emotions, and science into a cinematic experience that feels both intimate and expansive,” McNitt said in a statement.

The two additional filmmakers and films participating in the Google DeepMind-Primordial Soup deal are not yet named.

Google made the announcement as part of its annual I/O developer conference in Mountain View.

During the event’s keynote address on Tuesday, Google shared updates on its AI tools for filmmakers, including Veo 3, which allows creators to type in how they want dialogue to sound and add sound effects. The company also unveiled a new AI filmmaking tool called Flow that helps users create cinematic shots and stitch together scenes into longer films and short stories.

“This opens up a whole new world of possibilities,” said Demis Hassabis, chief executive of Google DeepMind, in a news briefing on Monday. “We’re excited for how our models are helping power new tools for creativity.”

Flow is available through Google’s new $249.99 monthly subscription plan Google AI Ultra, which includes early access to Veo 3, as well as other benefits including YouTube Premium, Google’s AI models Gemini and other tools. Flow is also available with a $19.99-a-month Google AI Pro subscription.

Google is making other investments related to AI. On Tuesday, L.A.-based generative AI studio Promise announced Google AI Futures Fund as one of its new strategic investors. Through the partnership, Promise will integrate some of Google’s AI technologies into its production pipeline and workflow software and collaborate with Google’s AI teams.

Tags: ai hollywoodancestraaronofskyDarrendarren aronofskyDealFilmFilmmakerfilmmakingFlowGooglegoogle dealHollywoodjoinsnew ai modelnew ai toolPartPushTechnologyTuesdayVenture
Riah Marton

Riah Marton

I'm Riah Marton, a dynamic journalist for Forbes40under40. I specialize in profiling emerging leaders and innovators, bringing their stories to life with compelling storytelling and keen analysis. I am dedicated to spotlighting tomorrow's influential figures.

Next Post
Manchester City vs Bournemouth Live Streaming: How to Watch the Premier League Match Online in the US, UK and India

Manchester City vs Bournemouth Live Streaming: How to Watch the Premier League Match Online in the US, UK and India

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Forbes 40under40 stands as a distinguished platform revered for its commitment to honoring and applauding the remarkable achievements of exceptional individuals who have yet to reach the age of 40. This esteemed initiative serves as a beacon of inspiration, spotlighting trailblazers across various industries and domains, showcasing their innovation, leadership, and impact on a global scale.

 
 
 
 

NEWS

  • Forbes Magazine
  • Technology
  • Innovation
  • Money
  • Leadership
  • Real Estate
  • Lifestyle
Instagram Facebook Youtube

© 2024 Forbes 40under40. All Rights Reserved.

  • About Us
  • Advertise
  • Contact Us
No Result
View All Result
  • Home
  • Technology
  • Innovation
  • Real Estate
  • Leadership
  • Money
  • Lifestyle

© 2024 Forbes 40under40. All Rights Reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In