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Link Reit CEO George Hongchoy retires after 16 years at company

by Riah Marton
in Technology
Link Reit CEO George Hongchoy retires after 16 years at company
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[SINGAPORE] The group CEO of Link Asset Management Limited, George Hongchoy, plans to step down before the end of June 2026.

Hongchoy has held the CEO position for 16 years and will stay on in the role while it searches for a successor, said the property firm in a press release on Tuesday (Jul 22).

Link manages the largest real estate investment trust (Reit) in Asia and will mark 20 years since it launched its initial public offering (IPO) in November 2005. 

According to its website, it holds a total portfolio value of HK$226 billion across Singapore, Hong Kong, China, Australia and the United Kingdom. It has assets in the retail, car park, office, and logistics sectors.

The firm is up 32.2 per cent so far in 2025 on the Hong Kong Stock Exchange and has a market capitalisation of HK$112 billion.

Hongchoy was appointed CEO of Link in May 2010, having joined the company as its chief financial officer in January 2009. He has also been a member of the CNBC ESG council since April 2021 and formerly worked in the investment banking, financial consulting and accounting sectors.

Prior to joining Link, Hongchoy was the managing director and head of DBS Asia Capital. He also was the director, head of diversified industries of N M Rothschild & Sons for a year and managing director of investment banking at JPMorgan Securities (Asia Pacific) from 1992 to 2002.

Link Reit was considering a Singapore IPO of its non-Hong Kong and China assets, according to a Bloomberg report last month. It currently owns Jurong Point, Swing By @ Thomson Plaza (which occupies Levels 1 and 3 of the mall) and provides asset and property management for the retail mall AMK Hub, according to its website.

Copyright SPH Media. All rights reserved.

Tags: CEOCompanyGeorgeHongchoyLinkReitRetiresYears
Riah Marton

Riah Marton

I'm Riah Marton, a dynamic journalist for Forbes40under40. I specialize in profiling emerging leaders and innovators, bringing their stories to life with compelling storytelling and keen analysis. I am dedicated to spotlighting tomorrow's influential figures.

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