Plus, the clothing brand recently touted “the success of recent marketing campaigns with Sydney Sweeney and Travis Kelce,” which they said generated 40 billion impressions and “meaningful improvement in the business,” per The Hollywood Reporter. According to the brand, all of the products associated with the “Good Jeans” campaign sold out within a week, with many of them selling out within a day.
“Sydney Sweeney sells great jeans,” American Eagle chief marketing officer Craig Brommers said on a Sept. 3 earnings call with investors. “The American Eagle Sydney Sweeney campaign was intended to be a brand and business reset, and it was.”
Ahead of Sydney’s arrival at TIFF to promote Christy, read on to see the dramatic transformation she made for the role.
