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Home Innovation

Why People Still Matter in the Age of AI

by Riah Marton
in Innovation, Technology
Why People Still Matter in the Age of AI
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Having built a career in Human Resources and coaching across global roles in the U.S., Asia, the Middle East, South America, and now Australia, Fay noticed a consistent pattern: traditional HR often feels rigid, transactional, and out of touch with what small businesses actually need. That realization sparked her entrepreneurial leap. In 2023, she founded HR Seekers, a people-first consultancy designed to make HR simple, strategic, and stress-free.

Fay is a non-traditional HR consultant with more than 15 years of experience working inside fast-moving startups and global organizations. Her philosophy is simple: cut through the jargon, focus on what truly matters, and make HR both practical and human. Through her firm, HR Seekers, she helps small businesses stay compliant while creating cultures that attract and retain top talent.

Beyond consulting, Fay also works with individuals and teams on professional growth. She coaches leaders to strengthen self-awareness, build confidence, and develop the people skills needed to thrive in today’s changing workplace.

She sits on the boards of two companies, has helped organisations optimise operations and save money through productivity gains, and coaches professionals on leadership using tools like the Enneagram. Her approach is both practical and deeply human.

“Too often, HR gets reduced to policies and compliance checklists,” Fay says. “But the real opportunity is in building trust, culture, and people skills that drive sustainable results.”

The headlines today are dominated by AI: companies investing billions to automate operations, cut costs, and streamline compliance. But Fay argues the bigger risk isn’t ignoring technology, it’s overlooking people.

“AI can replace repetitive tasks, but it can’t replace the skills that make businesses thrive: empathy, communication, adaptability, and leadership,” she explains. “If organizations only focus on automation, they risk building efficient systems that people don’t actually want to be part of.”

In contrast, businesses that invest in staff development and strong cultures see higher retention, stronger employer brands, and long-term savings.

A New Model for the Future

Fay believes the future of HR is not about managing processes, it’s about shaping strategy. Instead of being confined to static departments, HR leaders must become true partners in the boardroom, sitting at the table where critical business decisions are made.

This shift also means moving from compliance to culture. Perks and surface-level gestures aren’t enough. As Fay often says, “If it’s an OK day, don’t just serve a cupcake.” Companies need to build environments where employees feel genuinely valued and supported, not temporarily distracted.

Her mantra is clear: treat adults like adults. That means replacing rigid rules with responsibility, empowering employees with trust and clear guidelines that create both accountability and respect.q

Equally important is moving away from guesswork and toward feedback. Leaders must ask employees what’s really working and be prepared to act on the answers. HR it’s a leadership skill that every manager needs to master if they want to build organizations that thrive in the future of work.

Fay is looking for companies that want to build workplaces that are compliant yet human, productive yet supportive, and efficient yet free of bias. She partners with leaders who are ready to see HR not as a back-office task but as a strategic advantage, one that saves costs, strengthens culture, and retains top talent.

Her next chapter is about scaling HR Seekers by bringing in consultants across complementary areas of HR, creating a broader, more cost-effective service for businesses of all sizes. What sets her apart is not just her global expertise, but her value-driven approach: keeping things simple, clear, and fair while fostering cultures where people genuinely thrive.

Beyond her client work, Fay is recognized as a LinkedIn Top Voice, inspiring professionals worldwide with her insights on the future of work. She can be found in boardrooms, on stage at conferences, and across podcasts and media platforms, challenging the way we think about people and performance.

As businesses everywhere invest heavily in AI and automation, Fay offers a reminder: “Technology may streamline processes, but it’s people skills that shape lasting success.”

You can connect with Fay via the links below:

Links 

  • https://www.linkedin.com/in/faytheiss/
  • https://www.hrseekers.com/
  • https://www.instagram.com/hr_seekers/
Riah Marton

Riah Marton

I'm Riah Marton, a dynamic journalist for Forbes40under40. I specialize in profiling emerging leaders and innovators, bringing their stories to life with compelling storytelling and keen analysis. I am dedicated to spotlighting tomorrow's influential figures.

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Forbes 40under40 stands as a distinguished platform revered for its commitment to honoring and applauding the remarkable achievements of exceptional individuals who have yet to reach the age of 40. This esteemed initiative serves as a beacon of inspiration, spotlighting trailblazers across various industries and domains, showcasing their innovation, leadership, and impact on a global scale.

 
 
 
 

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