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Home Innovation

This Cult-Favorite K-Beauty Skincare Brand Is Finally Available in the U.S., and You Need to Try It

by Riah Marton
in Innovation
This Cult-Favorite K-Beauty Skincare Brand Is Finally Available in the U.S., and You Need to Try It
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As a beauty writer and skincare fanatic, I’ve tried many, many products. And I’ll be honest, most of my favorites are very expensive. It takes a lot for an affordable product to wow me. So, imagine my surprise when these formulas completely changed my skin in a matter of two weeks.

My skin is dry, prone to allergies, and slightly sensitive (especially during the winter when my psoriasis flares up in certain areas), so I’m always wary of trying anything new. I had no negative reaction at all. In fact, all of the brand’s products are tested to exclude 25 harmful allergens that could potentially irritate your skin. While the formula and ingredients are powerful and still somehow gentle, the real gem is that everything else about the product is just as impressive. 

The packaging is adorable with its bright pastel color, and smart with its easy-to-use build and inclusion of a tweezer. It also smells incredible. Not a fakey good scent with fragrance, instead the natural smell of the ingredients is fresh, clean, and addictive. 

Because my skin is dry, I added two products to my routine from ByUR’s Honey Gorgeous and Vita Giving lines. I excluded the Green Wonder line (for now), but I don’t doubt it’ll be just as good as the rest of the brand’s offerings if your skin is oily! We recommend grabbing any of the following products in the collection that best fits your skin type. 

Keep reading to see which ByUR products I absolutely swear by now, and will keep on constant rotation in my skincare routine. 

Tags: BrandCultFavoriteFinallyKBeautySkincareU.S.
Riah Marton

Riah Marton

I'm Riah Marton, a dynamic journalist for Forbes40under40. I specialize in profiling emerging leaders and innovators, bringing their stories to life with compelling storytelling and keen analysis. I am dedicated to spotlighting tomorrow's influential figures.

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