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Home Innovation

Home Builders Are Selling in Bulk to Minimize Inventory

by Riah Marton
in Innovation
Home Builders Are Selling in Bulk to Minimize Inventory
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With mortgage rates on the rise, the housing market has significantly slowed in the past few months, and now home builders across the country are faced with the problem of having too many homes and not enough buyers.


Jessie Casson | Getty Images

In efforts to reduce excess inventory, builders have begun offering bulk sales to investors, The Wall Street Journal reported.

Bruce McNeilage, a co-founder of rental-home investment company Kinloch Partners, told the outlet that he’s received offers from home builders to buy thousands of completed houses with discounts of up to 20% off what they would charge individual buyers.

Related: The Housing Market Is Cooling the Fastest in These 10 Cities

“We are being cold-called by builders we don’t even know,” McNeilage told The Wall Street Journal. “They’re saying, ‘Nobody is going to qualify for financing. We’re going to suck wind on this. Let’s contact investors and see if they want an entire subdivision.'”

The urgency comes as more buyers back out of contracts and the housing market cools across the country. September was the worst month for new construction buyer traffic since 2012, according to the NAHB/Wells Fargo Housing Market Index.

However, the market for viable investors to purchase homes — even in discounted bulk — might also be slim. In July, only 2% of total investor home purchases were new homes, according to Rick Palacios, a researcher at John Burns Real Estate Consulting LLC. In 2020, that number was around 6%.

Still, the opportunity to purchase homes in bulk is an attractive proposition to some investors, especially those hoping that prices will just continue to drop.

Related: Jerome Powell Says the Housing Market Correction ‘Reset’ Is Already Underway

“The scarier things get, the more attractive this becomes,” Adam Stern, founder of single-family rental brokerage Strata SFR, told The Wall Street Journal.

Reducing inventory by selling to investors in bulk, however, reduces the inventory of available homes to traditional prospective buyers. Still, the transactions with investors could protect current homeowners by preventing prices from dropping more than they would otherwise.



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Tags: BuildersBulkBusiness NewsEconomic ConditionsHomeHousing marketHousing PricesInventoryInvestmentsMinimizeNews and TrendsSelling
Riah Marton

Riah Marton

I'm Riah Marton, a dynamic journalist for Forbes40under40. I specialize in profiling emerging leaders and innovators, bringing their stories to life with compelling storytelling and keen analysis. I am dedicated to spotlighting tomorrow's influential figures.

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