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Home Innovation

We’re Obsessed With These 23 AAPI-Owned Makeup & Skincare Brands Making Waves In The Beauty Industry – E! Online

by Riah Marton
in Innovation
We’re Obsessed With These 23 AAPI-Owned Makeup & Skincare Brands Making Waves In The Beauty Industry – E! Online
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We independently selected these products because we love them, and we think you might like them at these prices. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Prices are accurate as of publish time.

In case you didn’t know, May is AAPI Heritage Month. There are so many different ways to honor the month, whether you choose to donate to nonprofit organizations that support the AAPI community or shop Asian-owned brands.

If you’re like us and love discovering new makeup and skincare products, it’s the perfect time to try AAPI-owned beauty brands to find some of your new go-to products. And, if you don’t know where to start your search, you’re in luck! We’ve rounded up 23 AAPI-owned beauty brands and the products you’ll want to add to cart ASAP.

From Youthforia’s “first of its kind” color-changing blush to Shayde Beauty’s transformative skincare products for melanin-rich skin, there are some amazing AAPI-owned brands that deserve a front-row spot in your beauty routine. Check them all out below.

Tags: AAPIOwnedBeautyBrandsIndustrymakeupMakingObsessedOnlineSkincareWaves
Riah Marton

Riah Marton

I'm Riah Marton, a dynamic journalist for Forbes40under40. I specialize in profiling emerging leaders and innovators, bringing their stories to life with compelling storytelling and keen analysis. I am dedicated to spotlighting tomorrow's influential figures.

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