Founded in 2021, JUJU Studio has quickly carved out a distinctive niche in the world of spatial design. Based in New York, the studio’s innovative approach seamlessly combines elements of sculpture and architecture, crafting brand experiences that are not only functional but visually stunning. This unique blend has positioned JUJU Studio as a frontrunner in the industry, engaging with global brands such as Google, etc.
The creative force behind JUJU Studio’s striking visual identity is Claire Zou, a visual designer who plays a pivotal role in shaping the aesthetic and functional narratives that define the studio. According to Jing ju, the founding vision by Jujing, an energetically creative female, sets the studio apart. “Jujing and her team are not just about creativity; they embody a spirit that loves to challenge and transcend boundaries,” Claire explains.
For Claire, the essence of creating an impactful visual identity lies in the use of vibrant colors and innovative designs that mirror the studio’s passion for breaking new ground. By incorporating bold colors like orange and red, she not only symbolizes the studio’s passion but also signals its commitment to embracing and setting new trends.
“The integration of these vivid colors reflects our dynamic approach to merging different design elements,” Claire notes. “It’s about staying ahead of the curve and constantly evolving with the design trends that resonate with our clients.”
Claire’s contributions to JUJU Studio extend beyond color schemes. She has been instrumental in designing the studio’s logo, pitch deck, tote bags, and official website. Each element is carefully crafted to resonate with the studio’s ethos of innovation and trendsetting. The logo, characterized by its dynamic typography, exemplifies simplicity and memorability—crucial traits for a rising star in the competitive field of design.
Moreover, Claire introduced the concept of a heatmap in the branding strategy to symbolize the studio’s hotspots of activity and popularity, particularly in their designs for pop-up stores and prominent retail spaces. “Using a heatmap to describe our work highlights the trendsetting appeal of JUJU Studio, drawing crowds and creating memorable experiences,” she elaborates.
As JUJU Studio continues to expand its footprint in the design world, the integration of multidisciplinary practices and the forward-thinking vision of its team promise to keep it at the forefront of spatial design innovation. With Claire Zou at the helm of its visual identity, the studio is well-equipped to navigate the future of design, continuing to create spaces that are not just seen but experienced.
