Innovation

Why ESG Companies Are Better Equipped to Weather a Recession
Opinions expressed by Entrepreneur contributors are their own. I co-founded my company in 2009, at the tail end of a recession. My partner and I were selling products rooted...
What Separates the Best From the Rest in Technology Sales?
Opinions expressed by Entrepreneur contributors are their own. Acquiring new customers and retaining existing ones in the technology space is tough. It's a lengthy sales cycle, competition is stiff,...
Trader Joe’s Sued Over Dangerous Metals in Products
There's nothing sweet about this bargain buy. Getty Images Grocery store chain Trader Joe's is being sued by a customer after a report found abnormally high levels of lead...
9 Best Business Books for Entrepreneurs in 2023
Many of the most successful business leaders, from Warren Buffett to Oprah Winfrey to Tory Burch, share a common thread: They are voracious readers. Books have the power to...
Flo Rida Slams Celsius With Lawsuit Over Endorsement Deals
American rapper Flo Rida's partnership with energy drink brand Celsius has hit its boiling point. Mindy Small | Getty Images The artist behind 2007 breakout single "Low" will take...
We Are Wasting Worker Potential in the Modern Workplace. Here’s Why
Opinions expressed by Entrepreneur contributors are their own. Not a day passes without constant notifications intruding on your attention. The fact is, the modern workplace has become dependent on...
3 Things to Do When Layoffs Are Looming
Opinions expressed by Entrepreneur contributors are their own. Ethics, brand legacy and treating humans how we'd like to be treated — these all typically fly out the window when...
The Science And Art of Webinar Funnels
Opinions expressed by Entrepreneur contributors are their own. Building brand awareness, encouraging customer engagement, allowing to target specific customer segments and providing the ability to measure and optimize the...
Vince McMahon Plans Return to WWE, Sell Company
Former CEO Vince McMahon plans to return to the WWE, but only to sell the business he turned into a global entertainment brand. Ethan Miller | Getty Images The...
This Startup Is Making Chats With AI More Natural
Opinions expressed by Entrepreneur contributors are their own. No matter how impressive a customer service, tour guide or sales avatar may appear to a metaverse visitor upon first sight,...