F&N looks to increase market reach, build on growth in dairy products

SINGAPORE-LISTED beverage giant Fraser and Neave (F&N), owned by Thai billionaire businessman Charoen Sirivadhanabhakdi, has built a name for itself on the back of its array of canned soft drinks. 

While F&N already has a sizeable market share, the company “keeps on evolving and developing new products” to maintain and grow its slice of the pie, chief executive Hui Choon Kit told The Business Times in a recent interview.

“As some of F&N’s products have reached maturity or are on the decline, we need to add new products that better address consumer needs,” he said. “We are always very cognisant of what consumers want in their daily lives.” 

Behind the scenes

But Hui reckons the brand is one that people consume more often than they realise, as its products ar…