ROBLOX chief executive officer and co-founder Dave Baszucki announced a new goal for 10 per cent of the global video-game content revenue to flow through the company’s popular gaming platform.
At the Roblox developer conference on Friday (Sep 6), Baszucki said the company will do this by working with tech giants such as Apple, Alphabet and Tencent Holdings. Right now, the gaming market supports US$180 billion in content revenue yearly, he said.
Roblox announced a new partnership with Shopify that will let users sell physical products through digital Roblox experiences. The company also revealed plans for a new programme to price paid-access experiences on desktop versions in real currency, not just in Robux, that will give creators a higher share of the resulting revenue.
Roblox, one of the most popular gaming apps ever especially with kids, is accessible across consoles, smartphones, tablets and PCs. Every day, 79 million people log on to play its mix of user-created games. Over the last year, Roblox paid out over US$800 million to its community of game developers, Baszucki said.
Last year, the company generated US$2.8 billion in sales.
On Friday, Baszucki said he expects that Roblox will succeed at capturing 10 per cent of gaming content revenue when it reaches 300 million daily active users. Baszucki has a long-held ambition for Roblox to reach one billion daily active users. BLOOMBERG
