Tag: Advertising

Artificial intelligence (AI) is sweeping across the advertising and marketing industry – and challenging the traditional agency model where too ...

Image: Sundry Photography/Adobe Stock Google will likely be forced to comply with the UK’s competition legislation, the Digital Markets, Competition ...

Meta Platforms aims to allow brands to fully create and target advertisements with its artificial intelligence tools by the end ...

Image: Uliana/Adobe Stock European regulators have ruled that the consent mechanism used for tracking-based advertising by companies like Google, Amazon, ...

 Shein and Temu, fast-fashion e-commerce platforms that ship merchandise from China, boosted their spending on digital ads in Europe in April, ...

YAHOO has signed up nearly 100 YouTube, TikTok and Instagram creators to draw traffic to its website, recognition that millions of people ...

A date has been set for Meta to face a €550 million lawsuit in Spanish court next year. The Association ...

Meta Platforms projected stronger-than-expected holiday quarter sales, and touted artificial intelligence (AI) improvements to its core advertising business. But it ...

Generative AI is no longer a futuristic concept; it is rapidly transforming the digital advertising industry. This technology empowers brands ...

Seven French media groups plan to sue Google seeking more than one billion euros (S$1.4 billion) for alleged anti-competitive practices ...