Advertising
Driving Innovation in Digital Advertising: Praveen Gujar on the Impact of Generative AI
Generative AI is no longer a futuristic concept; it is rapidly transforming the digital advertising industry. This technology empowers brands to transcend traditional advertising limitations, crafting personalized, engaging, and...
French media sue Google for 1 billion euros over advertising
Seven French media groups plan to sue Google seeking more than one billion euros (S$1.4 billion) for alleged anti-competitive practices in online advertising, a report said on Friday (Sep...
Meta sales beat estimates on advertising growth; shares jump
META Platforms reported better-than-expected sales for the second quarter, offering evidence that the company’s heavy investments in artificial intelligence (AI) are helping it sell more targeted and personalised advertisements.Shares...
Will Google strike a deal with California news outlets to fund journalism?
SACRAMENTO — California news publishers and Big Tech companies appear to be inching toward compromise on a controversial bill that would require Google and huge social media platforms to pay...
California lawmakers revive debate over bill requiring tech platforms to pay for news
SACRAMENTO — California lawmakers have revived legislation to charge online platforms for the news articles they publish, a proposal that stalled last year amid divisions within the journalism industry and...
India’s Zee Entertainment reports Q4 profit as advertising demand picks up
INDIA’S Zee Entertainment Enterprises reported a quarterly profit on Friday (May 17), compared with a loss a year earlier, helped by strong demand for advertising and a fall in...
Google, US clash over search advertising as trial winds down
GOOGLE and the US Justice Department clashed in court on Friday (May 3) over claims that the Alphabet unit unlawfully schemed to dominate search advertising, during closing arguments in...
Vietnam orders Netflix to stop advertising, distributing its games
VIETNAM has ordered Netflix to stop advertising and distributing its games in the country before Apr 25 as the US streaming platform has not yet been granted a license...
