Advertising

5 Beautiful Examples of a Strong Media Kit | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Your prospective customers are bombarded by advertisements every day, with each brand claiming to meet their needs best. Joining this crowd...
Miller Lite Went Too Far Comparing Rival Products to Water | Entrepreneur
Despite their rep for running toward the silly and cartoonish, beer ads have rules to follow. The National Advertising Division (NAD) of the Better Business Bureau said Molson Coors...
Entrepreneur | Why the Best Days of Digital Media Are Ahead of Us
Opinions expressed by Entrepreneur contributors are their own. The word of the year for 2022 feels like something straight out of science fiction: permacrisis, "an extended period of instability...
Cannabis Entrepreneurs Cheer Twitter’s Decision To Let Them Advertise
Is that birdie smoking a blunt?getty Did you hear a collective cheer go up just before Valentine’s Day? That may have been cannabis entrepreneurs rejoicing at the news of...
Entrepreneur | Redefining Customer Engagement in a World Where Data Privacy Reigns
Opinions expressed by Entrepreneur contributors are their own. With customer data having gone back underground, the magical genie is back in the bottle. That means now is the time...
Council Post: Cut Your Advertising Costs Through Word-Of-Mouth Advertising
By Greg Ashton, founder at GROW, a media company and conference series specializing in online retail. getty It’s no doubt that times are changing. As economic uncertainty continues, companies...
Council Post: Six Reasons For Growing Businesses To Leverage Native Advertising
By Christopher Klosowski, the president of Easy Digital Downloads, a leading platform that makes selling digital products a breeze. getty Native advertising is gradually transforming people's perception of ads....
Lingerie Company Apologizes for ‘Creepy’ Ryan Reynolds Bra Ad
That's certainly one way to go about selling intimate apparel.Lingerie brand Harper Wilde is apologizing for an extremely uncomfortable sponsored post on Instagram that compared the comfort level of...
DOJ Sues Google Over Digital Advertising ‘Monopoly’
The Justice Department and eight state attorneys general filed a lawsuit in federal court against Google Tuesday for what they said is the company's monopoly in technology used in...
How Facebook’s Demise Will Change Digital Advertising
Opinions expressed by Entrepreneur contributors are their own. Facebook is in trouble. Social media platforms need constant growth to survive, but Facebook is no longer growing. In fact, it's...