Brand
A Full Guide To Practical Funding Methods For Expanding Your Brand
Scaling a brand is an exhilarating phase. You’ve found your product-market fit, the customers are asking for more, and the opportunity is staring you right in the face. But...
AirAsia chief says brand unit is nearing Nasdaq backdoor listing
Published Mon, Feb 16, 2026 · 11:07 AM[KUALA LUMPUR] AirAsia founder Tony Fernandes said that the Asian airline’s branding unit is closing in on a Nasdaq-listed target for a...
What Is Brand Tracking? Definition, Benefits and Top Companies of 2025
The construction industry is increasingly shifting from traditional word-of-mouth referrals to digital marketing strategies. More clients are researching suppliers and service providers online, meaning only companies with a strong...
Why fintech firm Bilt is funding its own original series ‘Roomies’
At the Angelika Film Center in New York earlier this month, 115 people gathered around the theater’s big screen. But it wasn’t to watch a Hollywood film. They came...
This Cult-Favorite K-Beauty Skincare Brand Is Finally Available in the U.S., and You Need to Try It
As a beauty writer and skincare fanatic, I've tried many, many products. And I'll be honest, most of my favorites are very expensive. It takes a lot for an...
Your Brand Needs One Emotional North Star
Every strong brand lives or dies on emotion. As Erik Huberman, I’ve seen founders obsess over fonts, funnels, and features while missing the single question that matters: what do...
Brand Building: The Foundation of Marketing Success
When we decided to partner Hawke Media with STS, we recognized an untapped opportunity in the brand development space. Great marketing isn’t just about clever campaigns or strategic advertising—it...
YouTube steps up its shopping game with help from influencers
Inside a historic aircraft hangar in Playa Vista, crowds of people gathered on Thursday to browse the latest fashions from handbags to clothing and shoes as they prepared for...
