Brand

Lawsuit Claims Pickle Brand Stole 100-Year-Old Recipe | Entrepreneur
Things have turned sour for two pickle brands as one company's coveted family recipe was allegedly used to create a copycat line for Amazon-owned Whole Foods.Grillo's Pickles, a Boston-based...
Brand Loyalty Isn’t Enough to Keep Customers — But Reviews and Rewards Are. Here’s How. | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. We've come a long way from the negative and misleading image of rewards programs only being for low-income consumers. I know...
5 Reasons Your Brand Needs a Chief Growth Officer | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. You may have noticed an increase in progressive brands employing new types of "C" suite executive positions, such as CNOs (Chief...
Council Post: Six Signs You Need A Fractional Chief Brand Officer (And How To Choose One)
By Ryan Stoner, marketing strategist and brand consultant with two decades of experience inspiring big-picture thinking and brand growth. getty There are many reasons why you might be considering...
Brand Visibility Is the New Currency. Here’s How to Generate It. | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. As the economic climate continues to fluctuate and uncertainty prevails, the only thing startup founders should be doing is ensuring their...
Building A Top 1% Personal Brand On LinkedIn: 5 Strategies From 0-55k Followers In 12 Months
5 strategies from 0-55k followers in 12 monthsLara Acosta Founders can’t hide, and nor should they want to. The more prevalent your personal brand, the more influence you have...
Entrepreneur+ Subscribers-Only Call | June 8: Discover How These 2 Founders Turned Their Side Hustle into a Million-Dollar Lifestyle Brand | Entrepreneur
If you are looking to make more money or upgrade your side hustle, then join our next Entrepreneur+ Subscribers-Only Call on Thursday, June 8 at 2 PM ET with...
Aviator Nation Owner Is Richer Than Ever As SoCal Surfer Brand Arrives In New York
Paige Mycoskie, who is now worth an estimated $380 million, unveils expansion plans for her trendy clothing brand including new stores and product lines. T he 43-year-old founder of...
3 Ways to Find Your Brand Voice | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. It seems like "brand voice" is the buzzword of 2023, but it's more than just a trend. Nailing your brand voice...
Let’s Raise A Glass To A Brand That Truly Cares
The Community Spirit Vodka has adopted a "community capitalism" model where businesses aim to put ... [+] the well-being of the community at the forefront of business decisionsThe Community...