Brand

How to Boost Your Brand With Social Media Storytelling | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. In recent Entrepreneur articles, I've been talking about the power of brand storytelling through a three Rs approach and by considering...
Performance Eyewear Brand SunGod Is Focused On Industry Change Through B Corp Certification
Sustainability has always been core to British eyewear specialist SunGod’s business practices.SunGod Sustainability has always been core to British eyewear specialist SunGod’s business practices, and the brand recently became...
Better Than Trust: How Your Brand Can Earn Your Customers’ Admiration
Happy customers meeting with brand representative.getty You know how important building trust is to the success of your brand. I have written repeatedly about ways to use onsite content,...
What Is a Brand Personality? Here’s How to Develop One. | Entrepreneur
In today's crowded market, having a unique brand helps businesses stand out. This is where your unique brand personality can be essential in telling your brand story and how...
3 Common Brand Licensing Obstacles — And How To Overcome Them
This collaboration between Hasbro, Mighty Jaxx, and the artist QUICCS was possible due to licensing.Mighty Jaxx Licensing intellectual property can greatly help you grow a business. What is licensing?...
Council Post: Want To Brand Yourself As ‘Top Talent’? Nine Steps You Should Take Now
Finding a job is always a matter of competition. While you may be highly qualified for a role, there could be a myriad of other applicants equally or even...
Council Post: Six Ways To Use Social Media To Strengthen Your Business’s Brand
By Fritz Colcol, serial entrepreneur based in Chicago. Need help getting more leads? DM me @fritzlifestyle. getty Social media has become an integral part of our lives. From a...
Shaping The Narrative of Your (Personal) Brand is The Secret to Your Success. Here’s Why. | Entrepreneur
Aliza Licht is the founder of Leave Your Mark and the author of On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. She sat down with Jessica...
Council Post: 10 Tips For Improving Your Brand Recognition And Your Follower Count With Live Video
Marketing and branding experts have long touted the power of live video content to build genuine, long-lasting relationships with target audiences. Not only does this help you improve your...
Harness the Power of the 5 Senses to Make Your Brand Better | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Brand experience is a cornerstone of business, especially for those with a brick-and-mortar presence. Without a strong and consistent brand experience,...