Brand

The Founder of This Snack Brand Totally Messed Its Name Up. Here’s How He Fixed It. | Entrepreneur
Turns out, most of us don't want to be reminded that we're eating a chip made out of a bird. Source link
5 Tactical Tips to Grow Your Brand | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. I was obsessed with bullwhips as a kid. Who wouldn't want to be Indiana Jones? Unfortunately, the first time I managed...
3 Ways AI is Changing How Startups Build Their Brand | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. In the competitive world of startups, big and small players are constantly looking for ways to innovate by working smarter and...
6 Powerful Brand Storytelling Tips For Marketers | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Storytelling is a powerful tool that marketers use to engage their target audience and create a connection between the brand and...
London-Based Brand Launches Fully Circular Bag Collection
Troubadour's new Orbis collection. Troubadour London-based Troubadour launched this month a collection of fully circular bags. Yes, you simply send the bag in after you’re done with it (hopefully,...
Brooklyn Apparel Brand Launches A Biodegradable Shirt
Alex Crane's new Porto shirt.Alex Crane Alex Crane is building an apparel brand out of natural fibers. This month, they added a new item to their collection, the biodegradable...
Entrepreneur | This Founder Started a Now Thriving Brand in Her Kitchen
It was 2012, and Beatrice Dixon was running out of patience. She'd been dealing with chronic bacterial vaginosis that returned almost monthly, and doctors continued to prescribe medication that...
Entrepreneur | How to Build a Competitive Brand That Gives You an Advantage
Opinions expressed by Entrepreneur contributors are their own. Several years ago, I found myself representing an Israeli startup in a meeting with an investor in the United States. The...
Considering Becoming a Multi-Unit Franchise Operator of a New Brand? Here’s What You Should Know First.
Opinions expressed by Entrepreneur contributors are their own. Multi-unit operators (MUOs) in the U.S. own more than 50% of franchise units. According to FRANdata, the number of MUO franchisees...
How to Build a Radically Authentic Personal Brand
Opinions expressed by Entrepreneur contributors are their own. Fake it till you make it? Terrible advice when it comes to building your personal brand!There is a misconception that personal...