Brand

California Beauty Brand Forays Into Skincare With Upcycled Ingredients
Ilia's new eye cream features a plant-based retinol and upcycled avocado extract. Ilia Beauty ILIA Beauty forays further into skincare with an eye cream made of upcycled and plant-based...
Victoria’s Secret Brand CEO Amy Hauk Resigns Unexpectedly
Women's lingerie behemoth Victoria's Secret has weathered some tough years, and the company's latest shakeup indicates that trouble may still be ahead. Getty Images Amy Hauk, who serves as...
Influencers Won’t Help Your Brand Anymore, But Ambassadors Will
Opinions expressed by Entrepreneur contributors are their own. Over the past two decades, social media has become the number one way to grow any business or brand. Whether through...
5 Reasons to Work on a Personal Brand Yourself Instead of Outsourcing It
Opinions expressed by Entrepreneur contributors are their own. According to Pew Research Center, 74% of Americans trust someone with a respected personal brand, and over half would recommend, do...
How Denmark’s Nynne Kunde Built A Fashion Brand From Scratch
The Spring/Summer 2023 collection from Nynne extends from new versions of the Diana dress to simple ... [+] slip dresses. Nynne Nynne, the fashion house created by Denmark-born Nynne...
Oklahoma-Born Professional Makeup Artist Brings Luxury and Sustainability To His Clean Beauty Brand
Gender-neutral clean beauty skincare by makeup artist Dillon Peña.Leland Francis Dillon Peña was working at Bobbi Brown cosmetics when he started developing his own products, begining with a face...
These Fatal Flaws Are Killing Your Brand Reputation. Here’s How.
Opinions expressed by Entrepreneur contributors are their own. Businesses are beginning to look at how they can best meet customer preferences and expectations next year. Each customer has individual...
Two Sisters Start a Homeware Brand Focused On Slowing Down
Piano Piano, a new hand-painted homeware collection.Piano Piano Sophie Weill and her sister Kiki are in their early 30’s but ready to slow down. Sophie who has built a...
Council Post: Control The Context: Leading With An Authentic Personal Brand
By Amber Anderson, CEO at the Women+ insights and marketing studio Tote + Pears. getty My gender, my race, my height, my role as a mother—all of these can...
4 Tips For Using Creative Content To Set Your Brand Apart
Business team reviewing strategy togethergetty It’s not as easy to stand out in the content marketing world as it once was. What goes viral and why sometimes mystifies even...