Brand

How to Make Social Media Marketing Effective for Your Brand
Opinions expressed by Entrepreneur contributors are their own. Social media marketing has become a must-do for companies throughout the world. More than nine out of ten businesses with more...
Everyday Bags Can Be More Eco-Friendly Says This London-Based Brand
London-based bag and accessories company becomes a B Corp.Troubadour Goods Troubadour Goods founders Samuel Bail and Abel Samet are on a quest to make bags that are functional but...
3 Ways Influencers Can Boost Brand Awareness
Branding team working on strategygetty Influencer marketing has strengthened as consumers continue to turn to the internet for social connection, education, and shopping needs. In fact, according to Influencer...
This Tech-Driven Apparel Brand Says American-Made Is Still Possible
Voormi specializes in wool-based apparel for an outdoor lifestyle.Dustin English Voormi is an American-made outdoor brand, making garments primarily out of wool. Started by ex-Microsoft employee Dan English, it’s...
Build Strong Relationships With Media to Build Your Brand, Too
Opinions expressed by Entrepreneur contributors are their own. Why do some businesses succeed while others fail? Many factors contribute to a business's success, but one of them is brand...
How Your Brand Can Thrive Online With Diversified Content
Opinions expressed by Entrepreneur contributors are their own. Keeping your audience entertained in the golden age of multi-platform media has become critical to online success. To accomplish this, you...
Why Your Healthcare Brand Needs to Be on Instagram
If you’ve been trying to find the best social media platform for your healthcare brand and business but can’t seem to make a decision, don’t worry. You’re not alone....
When Brand Recognition Isn’t Enough
Opinions expressed by Entrepreneur contributors are their own. Having a lot of followers on social media is great for building brand recognition, especially when engagement is high. It's a...
2 Keys to Gain Brand Awareness With Modern PR
Opinions expressed by Entrepreneur contributors are their own. Thirty years ago, if you were a fly in a traditional PR agency back in the '90s, you would see marketers...
Apparel Brand Looks To Solve The Packaging Dilemma That’s Creating Excess Plastic Waste
Pact's new packaging with Vela bags gets them closer to using less and less plastic.Pact Pact founder and CEO Brendan Synnott is not one to shy away from the...