Brand
BAIC’s EV brand to launch first Huawei-backed sedan in 2024
BAIC BluePark New Energy Technology, the electric vehicle arm of Beijing Automotive Group (BAIC), plans to launch its first sedan in partnership with Huawei Technologies this year, as Huawei...
What Your Brand Needs to Unlock The Power of Thought Leadership | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Establishing your brand as a leader in your industry is more crucial than ever. Around two-thirds of marketers — about 66%...
Coca-Cola is among suitors for healthy soda brand Poppi
COCA-COLA is pursuing an acquisition of healthy soda brand Poppi, according to sources with knowledge of the matter. The Atlanta-based beverage giant is among suitors for the company, said...
5 Elements of Selling Your Brand to the Media | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Let's clarify something right from the start: crafting your brand and promoting your brand are two distinct functions. The first is...
5 Ways to Make Your Brand More Memorable | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. When you're just starting a company, it can feel overwhelming to figure out what your brand is about - from the...
Why a Positive Brand Reputation Online Is So Important | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. In the digital era, an entrepreneur's playground is no longer limited to the brick-and-mortar storefront. It extends into the vast, hyperconnected,...
Too Much Of A Good Thing: How Over-Communication Can Erode Brand Perception | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. In our hyper-connected world, the incessant buzz of digital communication...
5 Innovative Strategies to Boost Your Brand in 2024 | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. The onset of a new year brings a fresh perspective, encouraging leaders to evaluate and enhance how they communicate and connect...
