Brands
The Biggest Mistake Brands Make With Storytelling — and How to Do It Right
Opinions expressed by Entrepreneur contributors are their own. In a recent Entrepreneur article, I discussed how brands need to be influencers to intersect the customer journey with a brand...
Foodie Gifts From Artisanal And Eco-Minded Brands
Whether it’s for Thanksgiving dinner or Christmas itself, here are some gifts that not only taste spectacular but have a thoughtful story behind them, crafted by passionate entrepreneurs looking...
How Brands Can Turn Rewards Programs Into Long-Term Loyalty
Opinions expressed by Entrepreneur contributors are their own. There are about 4 billion loyalty program memberships in the U.S., and they're all fueled by some type of reward. Yes,...
5 Ways to Make Journalists Actually Want to Publish Your Brand’s Stories
Opinions expressed by Entrepreneur contributors are their own. Companies can solve different tasks through media publications: increasing recognition, attracting new users, finding partners or investors, strengthening their founder's personal...
Why Franchise Brands Need to Start Utilizing Video Marketing
Opinions expressed by Entrepreneur contributors are their own. It's been said that three-quarters of our knowledge comes to us from our sight — visually. This makes it all that...
5 Things You Should Know Before Collaborating With An Influencer
Opinions expressed by Entrepreneur contributors are their own. Brands are projected to spend a whopping $15 billion on influencer marketing in 2022. Influencer marketing is one of the most...
Don’t Overlook The Warning Signs of a Controversial Brand Partner Like Kanye West
Opinions expressed by Entrepreneur contributors are their own. Ye, also known as Kanye West, has been a problematic public figure for years. From the time he wore a White...
Build Trust and Credibility With This Simple Strategy
Opinions expressed by Entrepreneur contributors are their own. Anyone can start a business and boost sales with traditional marketing methods, but to build a brand, you need more than...
