Brands
KFC-parent Yum Brands sales miss estimates amid cautious consumer spending
YUM Brands missed Wall Street estimates for quarterly sales on Wednesday (Feb 7), with weaker growth for all three of its top chains, as fewer customers ordered at Taco...
5 Elements of Selling Your Brand to the Media | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Let's clarify something right from the start: crafting your brand and promoting your brand are two distinct functions. The first is...
Why a Positive Brand Reputation Online Is So Important | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. In the digital era, an entrepreneur's playground is no longer limited to the brick-and-mortar storefront. It extends into the vast, hyperconnected,...
5 Levels of Brand Visibility and How to Make It to the Top in 2024 | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. I bet "better brand recognition" is already on your list of New Year resolutions. That's if you are a crazy-driven entrepreneur...
10 Reasons Why Branding Is Important, Even For Startups | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Branding refers to the process of creating and establishing a distinctive identity for a product, service, company or individual. It involves...
Why You Shouldn’t Let Your Personal Taste Drive Your Brand Design | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Your brand is not your baby.Okay, it kind of is your baby — in how you nourish it, support it, invest...
How to Lower the Risks to Your Brand Reputation (and Build an Image that Wins New Business) | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. There's little doubt about what brand reputation means to your business and your bottom line. In fact, how people size up...
Brands Halt X Ad Spend Due to Fascist Content Placement | Entrepreneur
Two brands have suspended advertising on the platform formerly known as Twitter, now X, due to their ads appearing alongside a verified account that promotes fascism, including content celebrating...
