Brands

‘No One Wants to Hear You Toot Your Own Horn’ and 9 Other Rules From People With Blockbuster Personal Brands | Entrepreneur
March 7, 2023
From Pinky Cole to Gabby Bernstein, we asked ten people with devoted, lucrative followings to share the most unexpected takeaways from their wild and winding journeys of building personal...
Good (and Bad) Advice on Branding | Entrepreneur
March 4, 2023
Opinions expressed by Entrepreneur contributors are their own. There's a plethora of branding advice out there, and if you're lucky, some of it will come from actual experts —...
3 TikTok Trends Brands Must Pay Attention To | Entrepreneur
March 3, 2023
Opinions expressed by Entrepreneur contributors are their own. While there are mixed opinions about TikTok, there is no denying that it has earned a place among the top social...
7 Predictions for How Brands Will Use Virtual Influencers to Connect With Consumers in 2023 | Entrepreneur
March 1, 2023
Opinions expressed by Entrepreneur contributors are their own. Social media platforms have seen the rise of a new type of celebrity: the virtual influencer. And according to a recent...
The Pros and Cons of Big Brands Launching Web3 Projects | Entrepreneur
February 27, 2023
Opinions expressed by Entrepreneur contributors are their own. If you've been watching blockchain news, you likely saw the troubling figure that Web3 startup funding fell 74% in 2022. Yet...
3 Crucial First Steps You Need to Take to Nail Your PR Strategy | Entrepreneur
February 25, 2023
Opinions expressed by Entrepreneur contributors are their own. With 20 years of PR experience under my belt, I've gotten good at spotting common mistakes among well-intentioned clients looking for...
Entrepreneur | How to Avoid a Downfall Like Toys
February 21, 2023
Opinions expressed by Entrepreneur contributors are their own. Toys "R" Us was once a household name, thanks to several innovative practices, including stocking iconic toy brands, utilizing big-name celebrities...
Organic vs. Paid Acquisition: What’s Best For Your Business?
February 9, 2023
Opinions expressed by Entrepreneur contributors are their own. Paid acquisition refers to the various methods businesses use to acquire customers, including paid advertising and sponsored content. While these practices...
3 Authentic Ways Brands Can Celebrate Black History Month
February 6, 2023
Opinions expressed by Entrepreneur contributors are their own. Did you know that in 2019, 46.8 million people in the United States identified their race as Black, alone, or as...
2 Key Tactics to Increase Brand Awareness and Credibility
February 2, 2023
Opinions expressed by Entrepreneur contributors are their own. In a market where many business ideas are saturated with already well-established sellers, it's frequently difficult to stand out amongst the...