Consumers
New Adobe Research: Consumers Expect Even Better Experiences When Economic Conditions Worsen
Readers of my articles will know by now that I love a good bit of research. This is for two reasons: One, I love discovering new insights into customer...
How Digital Banking Impacts Consumers | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. During the pandemic, the ways we accessed and managed our money transformed. To be sure, in-person banking was dropping in popularity...
Study Finds An Inflection Point In Consumers’ Green-Buying Behavior
The majority of US consumers will pay more environmentally friendly product—including some demographic groups you might not expect to feel that way. But they don’t necessarily think companies are...
Pre-Roll Or Edible? Low-Dose Or No? What Cannabis Consumers Are Buying Today
Cannabis sales growth in a state where it has been newly-legalized is like an upside down hockey stick, said Jeff Gonick, founder of the New York company Bogart which...
Subscription Fatigue: Overwhelmed Consumers Push Back Against Monthly Fees | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Streaming services have become essential and have yet to lose their luster in the "gotta have" category of entertainment essentials. People...
3 Data Gathering Strategies That Benefit Businesses and Consumers | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Data is powerful. It can generate leads, inform customer interactions and ultimately grow revenue.Data is also a force that businesses can...
Council Post: Eight Effective Methods For Educating Consumers About Cybersecurity
getty It can be argued that any company that collects and handles customer data has the responsibility of leveraging strong methods to protect it, but a similar point can...
7 Predictions for How Brands Will Use Virtual Influencers to Connect With Consumers in 2023 | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Social media platforms have seen the rise of a new type of celebrity: the virtual influencer. And according to a recent...
