Consumers
Is Inflation Eating Into Consumers’ Support Of Purpose-Driven Companies?
Ten years after it was launched, an annual index measuring U.S. consumers’ socially responsible attitudes and behaviors shows mixed progress. The Conscious Consumer Spending index resultsGood.Must.Grow On the one...
You Have to Tap Into Your Customers’ Subconscious to Keep Them Coming Back
Opinions expressed by Entrepreneur contributors are their own. When your app or website was just a small seedling of an idea, you probably had big plans for how people...
3 Ways Consumers are Driving Change in Retail Logistics for 2023
Opinions expressed by Entrepreneur contributors are their own. Consumers are increasingly exhibiting preferences for ethical products, transparency, sustainable practices, personalization, convenience and digitization — and it's driving big changes...
3 Ways to Market to Hispanic Consumers This Holiday Season
Opinions expressed by Entrepreneur contributors are their own. The holiday season is here, and shopping is in full swing. Despite the current state of the economy, shoppers are finding...
Build-a-Bear Attracts Adult Consumers Thanks to TikTok Influencers
Opinions expressed by Entrepreneur contributors are their own. Build-A-Bear Workshop CEO Sharon Price John has a surprising statistic for anyone who ever spent time with a child in one...
Three Letters That Will Make Your Company More Successful
Opinions expressed by Entrepreneur contributors are their own. In September 2022, Patagonia founder Yvon Chouinard gave away his entire $3 billion company to ensure all of its profits would...
Why Can’t We Resist Black Friday? A Behavioral Economist Explains.
Opinions expressed by Entrepreneur contributors are their own. Imagine you put on an old coat you haven't worn in a while and, to your surprise, you find a crumpled...
How to Market to LGBTQ Consumers
Opinions expressed by Entrepreneur contributors are their own. As brands seek out ways to sidestep rainbow-washing while still appealing to LGBTQ consumers, one content strategy in particular can directly...
