VIETNAM said Chinese online retailers Shein and Temu need to register with the government before the end of November or it will block their Internet domains and apps from being used in the country.
Vietnam’s government and local businesses have expressed concern about the impact of Chinese online platforms on local markets due to deep discounting. The trade ministry has also said it is worried about the potential for the sale of counterfeit items.
Nguyen Hoang Long, Vietnam’s deputy trade minister, told a government meeting at the weekend that the ministry had worked with both Shein and Temu on the licensing matter.
“After the ministry’s notification, if these platforms do not comply, the Ministry of Industry and Trade will coordinate with relevant agencies to implement technical measures such as blocking applications and domains,” Long said in a government statement.
Shein and Temu did not respond immediately to a request for comment. Fast-fashion retailer Shein has been selling into Vietnam for at least two years, while Temu, owned by Chinese e-commerce giant PDD Holdings, started allowing users in Vietnam to shop last month.
Vietnam allows imported goods of up to one million dong (S$53) to be exempt from a value-added tax. The finance ministry said most items benefiting from this tax break are imported via e-commerce platforms and it is considering terminating the tax break.
Both Temu and Shein are also facing increased scrutiny and legal challenges elsewhere. Last month, Indonesia requested Apple and Google block Temu from their app stores to protect small merchants from competing with ultra-cheap items.
Vietnam’s e-commerce market has grown 18 per cent this year to be worth US$22 billion, the third-largest in South-east Asia behind Indonesia and Thailand, according to a report by Google, Temasek and Bain & Company released last week.
Other e-commerce platforms that operate in Vietnam include Singapore-based Shoppe, Alibaba-backed Lazada and domestic companies Tiki and Sendo. REUTERS
