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Home Leadership

Tesla estimates cut further on ‘unprecedented brand damage’

by Yurie Miyazawa
in Leadership
Tesla estimates cut further on ‘unprecedented brand damage’
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[LONDON] One of Wall Street’s most bearish Tesla analysts further reduced estimates for the company’s earnings, citing the magnitude of car-buyer backlash against Elon Musk.

Tesla’s first-quarter vehicle deliveries were far below even JPMorgan Chase analyst Ryan Brinkman’s pessimistic estimate, “confirming the unprecedented brand damage we had earlier feared,” he said in a report on Friday (Apr 4).

The sales report “causes us to think that – if anything – we may have underestimated the degree of consumer reaction,” Brinkman wrote.

Tesla shares fell more than 5 per cent before the start of regular trading on Friday. The stock has slumped 44 per cent since hitting a record high on Dec 17.

Tesla delivered 336,681 vehicles in the first three months of the year, its worst quarterly total since 2022. In addition to changing over production lines at each of its assembly plants to build the redesigned Model Y, the automaker was contending with Musk, its chief executive officer, becoming a more polarising figure due to his interventions in global politics.

JPMorgan now expects Tesla’s first-quarter earnings to slip to US$0.36 a share, short of its previous projection of US$0.40 and analysts’ average estimate of US$0.46.

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Brinkman also trimmed his full-year projection to US$2.30 a share. Analysts surveyed by Bloomberg are on average estimating the company will earn US$2.70 per share – and Brinkman notes that this figure has dropped 17 per cent since Tesla last reported quarterly earnings in late January.

Musk is expected to step back from his role leading the initiative known as the Department of government Efficiency once his 130-day period as a temporary adviser to President Donald Trump has lapsed, Bloomberg reported on Thursday. But the billionaire will still wield significant influence over the federal cost-cutting effort and remain a Trump confidant after his formal departure, according to people familiar with the matter.

The Tesla CEO is a special government employee, a classification for temporary federal hires who are only supposed to work 130 days out of the year in their roles. A formal date hasn’t been set for Musk to leave, and the White House counsel’s office is in charge of determining when Musk has worked his 130 days, the people said.

After emerging as Trump’s biggest contributor in the US presidential election, Musk set his sights on Europe early this year, attacking more mainstream political figures and aligning with far-right parties and activists. That’s backfired for Tesla – sales plummeted 62 per cent last quarter in Germany, home to the company’s only vehicle-assembly plant on the continent. BLOOMBERG

Tags: BrandCutDamageEstimatesTeslaunprecedented
Yurie Miyazawa

Yurie Miyazawa

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