It will kick-off with a Vietnamese iced coffee product that will be sold on flights of the airline
[SINGAPORE] Food Empire will collaborate with low-cost airline AirAsia to co-develop and launch a new range of ready-to-drink beverages.
The collaboration was formalised with a memorandum of understanding signed between Food Empire’s subsidiary Empire International and AirAsia unit Santan Food Services, said both companies on Thursday (Jul 17).
It will kick-off with a Vietnamese iced coffee product that will be sold on flights of the airline co-founded by Tony Fernandes and through retail channels across the region.
This will pave the way for the companies to explore further co-branded and private label initiatives across a wider range of beverages and snack products.
Fernandes, the chief executive officer of AirAsia and its parent company Capital A, said that the partnership aims to create a product that reflects South-east Asia’s culture and heritage.
Wang Cheow, executive chairman of Food Empire said: “This collaboration with Santan aligns with our strategy to cater to consumer trends and bring an authentic CafePho Vietnamese coffee experience on AirAsia flights, so that more people can enjoy our great-tasting beverages.”
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