Posts by Mark Darwin
Is a Forklift Certification Worth It? What People Don’t Say
Getting a forklift certification isn’t usually something you plan in advance to get. It’s something you hear about from a job listing or someone you know. After you look into it, you realize it could lead you in a new direction pretty quickly. That’s the appeal. Earning a forklift certification is not the same as…
Read MoreThe Leadership Skill Most CEOs Don’t Develop Until It’s Too Late
Look through the lineup of leadership training courses from high-profile, respected organizations. Check out the latest bestsellers that are topping the leadership charts. When you do, you’ll notice a common trend. Most, if not all, of the topics talk about ways to get to the top. What you’ll find is a lot of delegation, decision-making,…
Read MoreStop Overthinking Tools—Let ROI Decide
Marketing leaders love debates about tools. I’ve sat in those rooms for years, building companies and advising brands. The truth is simple: if a tool makes more money than it costs, use it. If it doesn’t, move on. No ego. No theater. Just math. The opinion I’m staking here is blunt: ROI should decide your…
Read MoreThe Talent Pool Your Supply Chain Competitors Aren’t Looking At
Most supply chain hiring strategies are built around one channel: the inbound application. That channel reaches, at most, 30% of the available workforce. The other 70% are employed, performing, and not looking at job boards. Naturally, this makes it more difficult to find the right talent for your business. Where Most Companies Are Looking The…
Read More7 mindset shifts that turn a founder into a real leader
If you’ve been building for a while, you’ve probably felt the shift creeping up on you. What used to be about shipping faster, closing your first customers, and proving the idea now feels heavier. Decisions affect people, not just product. Your calendar fills with conversations instead of code or campaigns. And quietly, you start wondering…
Read More6 signs your leadership style is not scaling with your company
You felt it before you could articulate it. The same instincts that helped you get from zero to one now feel like they’re slowing things down. Decisions bottleneck around you. Your team hesitates instead of acts. Growth is happening, but it feels messy, reactive, and harder than it should be. This is one of the…
Read More7 signs you’re reinvesting wisely instead of avoiding hard choices
There’s a quiet tension most founders feel but rarely say out loud. You tell yourself you’re reinvesting in growth, doubling down on product, or building long-term value. But somewhere in the back of your mind, there’s a nagging question: are you actually making smart strategic bets, or just postponing the uncomfortable decisions you know you…
Read MoreHow Romney Studios Is Challenging Traditional Fitness for Women Over 40
For decades, the dominant message in the fitness industry has remained the same: work harder, push your body as hard as you can, and the results will follow. High-intensity workouts, back-to-back cardio classes, and calorie-focused activities were the first things trainers would suggest to see real progress. For many women, especially those who grew up…
Read More7 early money habits that make or break first-time founders
You probably didn’t start your company because you love spreadsheets or obsess over burn rate. But at some point, every founder hits the same moment. You open your bank account, do the mental math, and realize your runway is shorter than you thought. That quiet tension shapes more decisions than most founders admit. Early money…
Read MoreWinning The Game Without Beating Others
People love neat stories about success. Some say it comes from a lucky break, a rich parent, or the right timing. In my case, a few assume my dad’s career explains mine. That’s a tidy story, but it’s lazy. My view is simple: business is a game, and I wake up every day to win…
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