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‘Size matters’ as Axiata guns for bigger share in key markets, says CEO

by Mark Darwin
in Lifestyle
‘Size matters’ as Axiata guns for bigger share in key markets, says CEO
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To ensure a return on investment, the telco giant is seeking to raise its market share in Indonesia to around 25%

[KUALA LUMPUR] Axiata Group – the largest telco in Malaysia by revenue – is set to grow its market share in Indonesia to at least 20 per cent following a series of mergers in the country over the past two years, its top executive said.

“Size does matter. If we couldn’t be No 1 or No 2, it would be best – necessary – to have a sizeable market share of around 20 to 25 per cent to ensure a return on investment,” chief executive and managing director Vivek Sood told The Business Times in an interview.

Axiata Group – listed on Bursa Malaysia with a market capitalisation of nearly RM24 billion (S$6.9 billion) – is one of the largest telcos in Asia, with operations in nine countries and serving over 160 million customers.

Tags: AxiataBiggerCEOgunsKeyMarketsMattersShareSize
Mark Darwin

Mark Darwin

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