Jaume Ros recently sold his SEO tool, Clix.so. This was a big decision and a big moment in his business journey. He built Clix.so completely on his own, which is not easy.
At first, the tool did well. People liked it. But over time, Jaume felt tired and burned out. He also noticed a problem: the people who used Clix.so wanted more than he could give. Many users expected it to be like Ahrefs or Semrush but at a much lower price. That made things hard for him.
Instead of pushing through, Jaume made a smart choice. He decided it was time to let someone else take over.
Why Semflow Was the Right Buyer
Peyton Clark Smith and his team at Semflow bought Clix.so. Jaume already knew Peyton, which helped the deal go smoothly. Peyton is great at design and SEO, and his team has already built strong tools like Semflow for Webflow.
Clix.so fits well with what they’re already doing. Semflow works in the SEO space too, and they focus on tools for Webflow and Framer. Adding Clix.so to their group of tools made sense for everyone.
Why Jaume Moved On From SEO
Jaume didn’t just sell the tool. He also stepped away from SEO as a whole. Burnout played a big role. Building a tool alone took a lot of time and energy. But there was more to it than that. The SEO industry started to feel stuck for him. The same old strategies still worked, but nothing felt new or exciting.
He wanted to try fresh ideas and build things that matched the future of the internet. With a non-compete now in place, he can’t build another SEO tool for a while. Even so, he said this shift was already the right move.
What Comes Next
Now, Jaume plans to build new tools—especially mobile apps. He wants to grow them using things like TikTok, Instagram, email, and partnerships. Instead of search engines, he’s going to try many new ways to grow his products.
His YouTube channel will also change. Instead of SEO tutorials, he will focus on business growth, product ideas, and how to make money online. He’ll keep sharing honest advice and real stories from his journey. Jaume will also keep running his podcast. It gives him a way to talk with interesting people and share helpful lessons with others.
Final Thoughts
Jaume’s journey is a great example for creators and business owners. He built a product, helped people, and made the hard choice to move on. Now, he’s chasing new ideas in tech and business.
If you want to grow a product, build online, or learn smart marketing, keep an eye on what Jaume does next.
