Posts by Mark Darwin
Stop Selling Marketing, Start Proving You’re Best
I’m Erik Huberman, and here’s my take: most sales teams are pitching the wrong thing. Too many people try to persuade prospects that marketing matters. That’s a dead-end conversation. If someone doesn’t see the value of marketing, they are not a fit. The real job is different. The goal isn’t to sell the idea of…
Read More6 reasons the smartest founders treat cash like oxygen
Most founders say they understand cash flow. Fewer actually feel it in their bones until something breaks. Usually it happens after a strong month of growth, a delayed customer payment, or a hiring decision that looked reasonable in a spreadsheet but suddenly feels dangerous in real life. That is the moment many entrepreneurs realize revenue…
Read More8 questions every founder should ask before adding their next leader
One of the hardest moments in building a company happens right after growth starts working. Revenue climbs, customers multiply, your calendar turns into controlled chaos, and suddenly the team that got you here cannot realistically get you to the next stage. That is usually when founders start thinking about leadership hires. The problem is that…
Read MoreSkip The 5 A.M. Myth For Sanity
The cult of the perfect morning says you must rise before dawn, crush a workout, journal, take an ice bath, and then conquer the day. That script never fit me. My stance is simple: you don’t need a rigid morning routine to win. You need energy, focus, and a life that actually works. My Take…
Read More7 leader behaviors that quietly erode team respect
Most founders worry about losing customers, missing runway targets, or getting outpaced by competitors. Far fewer realize that the thing quietly damaging their company might be happening inside their own Slack messages, meetings, and day-to-day reactions. Team respect rarely disappears in one dramatic moment. More often, it fades through small leadership behaviors that chip away…
Read More6 signs your ambition is outpacing your recovery
There is a specific kind of exhaustion founders rarely talk about openly. You are technically functioning. The company is moving. Customers are replying. Revenue might even be growing. But underneath the momentum, something feels increasingly fragile. Small setbacks hit harder than they used to. Your brain never fully powers down. Even rest starts to feel…
Read More4 ways to spot what healthy detachment looks like in business
There is a version of hustle culture that quietly convinces founders they should care about every Slack message, every customer complaint, every investor reaction, and every bad month like it is a referendum on their worth as a person. Early-stage founders especially fall into this trap because the company feels deeply personal. You built it…
Read More2 simple habits founders who last a decade always practice
Most founders do not burn out because they lack ambition. They burn out because they confuse intensity with sustainability. In the early years, startup culture rewards sprint behavior. You glorify all-nighters, say yes to every opportunity, and convince yourself that exhaustion is proof of commitment. For a while, it works. Then the pressure compounds. Revenue…
Read More4 keys to handling the guilt of slowing down
There’s a strange kind of guilt that shows up once you become serious about building something. You finally get a quiet weekend, a lighter calendar, or a rare moment where your brain stops racing, and instead of feeling relieved, you feel behind. Founders talk constantly about burnout, but not enough about the discomfort that comes…
Read MoreMarketing Agencies Fail For Three Simple Reasons
It still shocks me that you need a license to cut hair or deliver milk in the U.S., yet no license is required to manage hundreds of millions in marketing budgets. That gap explains why so many agencies spin their wheels. My take is simple: agencies don’t fail because the market is hard—they fail because…
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