Brands
Stop Worshiping ROAS, Start Building Brands
I’m Erik Huberman, and I have a simple opinion that ruffles feathers: our industry’s obsession with ROAS is hurting marketing. ROAS looks clean on a dashboard. It makes us...
Great Brands Start With One Honest Spark
I’ve built and scaled companies long enough to see a pattern: the strongest brands don’t start with a 100-page deck. They start with one honest spark. From there, everything...
Stop Chasing Validation Build Brands People Trust
As a founder and operator, I’ve learned that growth isn’t magic. It’s method. The Hawk Method breaks it into three parts: awareness, nurturing, and trust. My view is simple....
Building Brands That Stick in a Saturated Market
Creating a brand that sticks in today’s market is becoming increasingly challenging. Consumers have grown incredibly savvy thanks to technology that puts information at their fingertips. They can research,...
HSBC not exposed to the collapse of scandal-hit First Brands Group
[LONDON] HSBC Holdings is not exposed to the collapse of scandal-hit auto-parts supplier First Brands Group, whose bankruptcy has left some of the biggest players on Wall Street facing...
D2C Brands Must Master Meta and Google to Succeed
When new direct-to-consumer brands ask me about paid advertising strategies, I often see them searching for some secret channel or hidden opportunity that will magically drive their growth. The...
Marketing Simplified: What I Learned From Thousands of Brands
After a decade of building marketing strategies for thousands of brands, I realized something important: marketing doesn’t have to be complicated. In fact, the most effective marketing approaches can...
Why Direct-to-Consumer Only Brands Are Setting Themselves Up for Failure
The ecommerce landscape is constantly shifting, and there’s a concerning trend among new brands. While many industry voices continue to herald the death of retail and the rise of...
