Struggling boot brand Dr Martens to cut costs, invest in marketing
Dr Martens’ laid out plans for cost-cutting measures on Thursday (May 30), as the struggling British bootmaker faces mounting pressure ...
Tag: Marketing
Why Marketing Exec Bozoma Saint John Wants You to Be More Selfish in Every Aspect Of Your Life – E! Online
On living boldly "There has never been a job I've left that mentors or friends and family have applauded. They've ...
Spotify profits up, but lower marketing hits user growth
SPOTIFY’S quarterly gross profit topped one billion euros (S$1.5 billion) for the first time after it reined in marketing spending, ...
Tesla cuts marketing team in reversal of Musk’s ad strategy
TESLA slashed a newly formed marketing team as part of companywide layoffs, reversing course from a traditional advertising push that ...
Interview With Andrew Eaton: Top 1% Earner In Network Marketing
In today's rapidly evolving marketplace, traditional marketing strategies are being transformed, making room for more dynamic and adaptable approaches. One ...
TikTok turns to nuns, veterans and ranchers in marketing blitz
IN a TV commercial, Sister Monica Clare, a nun in northern New Jersey, walks through a church that’s bathed in ...
JPMorgan creating marketing agency built on purchase data
JPMORGAN is creating a marketing business that will let brands tap into the firm’s trove of card data as they ...
IBM says use of Adobe AI tools in marketing boosted productivity
INTERNATIONAL Business Machines (IBM) on Wednesday (Mar 6) said that its initial testing of generative artificial intelligence (AI) tools from ...
How to Navigate the Diverse Marketing Landscape of Black America | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. As the United States commemorates Black History Month, corporate marketers must challenge ...
5 Tips for Choosing an SEO Expert to Boost Your Website | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. A lack of search engine optimization (SEO) leaves many small business websites ...
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