Alibaba movie unit’s pivot, rebrand bring US$2 billion value gain
DAMAI Entertainment Holdings, formerly Alibaba Pictures Group, is shifting its focus from movies production to faster-growing entertainment segments targeting younger ...
Tag: Rebrand
Apple to rebrand its device operating systems to mark major overhaul
Apple is planning the most sweeping change yet to its operating system names, part of a software overhaul that extends ...
Dell unveils Apple-like rebrand in bid to make PCs cool again
DELL Technologies is re-branding its personal computers (PCs) in a manner reminiscent of Apple’s naming conventions in an effort by ...
Cromwell E-Reit to rename and rebrand, following completion of 280 million euro manager buyout
CROMWELL European Real Estate Investment Trust (Cromwell E-Reit) will be renamed Stoneweg European Reit from Jan 2, 2025, with corresponding ...
Why Twitter’s Rebrand to ‘X’ Might Resemble These 6 Rebranding Fails | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Rebranding is an essential marketing strategy businesses often undertake to revitalize their ...
Does Customer Service Need A Rebrand?
Following a conference I recently attended in London, I was invited to a dinner hosted by Quiq, a conversational AI ...
After 9/11, This Jam Company Had to Rebrand to Stay Relevant
In 2001, Noah Marshall-Rashid, now co-owner of family-run, Michigan-based jam company American Spoon, was a recent college graduate with plans ...
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