Cinemas weigh launching new large screen brand to challenge Imax

Cinemas weigh launching new large screen brand to challenge Imax

[LOS ANGELES] Some of the largest US theatre chains, including Cinemark, Regal and Marcus, have held preliminary talks about jointly marketing their big-screen theatres to blunt the growing influence of Imax within the movie industry and the public, according to sources familiar with the matter. The talks so far have focused on setting shared standards…

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