Why Celebrity Investors Should Drink The Product

Why Celebrity Investors Should Drink The Product

I’ve spent years building brands with celebrities circling the table. Managers and agents often repeat the same advice to their clients: don’t put in cash, get everything in kind. That playbook protects them, but it also keeps them distant. My view is simple: the only thing that moves a celebrity from swag to stake is…

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7 reasons founders confuse lean with cheap

7 reasons founders confuse lean with cheap

At some point early on, almost every founder convinces themselves they are being “lean” when what they are really doing is just avoiding spending money. Not only does this feel responsible, but it also feels disciplined. It even feels virtuous when your bank balance is staring back at you every morning. But over time, this…

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