Brand
Building Trust Before Advertising: Why Brand Comes First
In today’s world, starting a company has never been easier. With a few clicks, anyone can find a product and launch it online. But this accessibility creates a significant...
In surprise twist, Armani’s will instructs heirs to gradually sell fashion brand or seek listing
The late designer has left instructions for a 15% stake to be sold within 18 months[MILAN] Late designer Giorgio Armani in his will instructed heirs to gradually sell the...
Fashion models reckon with AI models and digital clones after controversial ad appears in Vogue
Fashion model Hannah James faced a dilemma as she weighed whether to digitally clone herself.On one hand, the 25-year-old worries digital replicas of models could render her job obsolete....
Cinemas weigh launching new large screen brand to challenge Imax
[LOS ANGELES] Some of the largest US theatre chains, including Cinemark, Regal and Marcus, have held preliminary talks about jointly marketing their big-screen theatres to blunt the growing influence...
Why Hawkfest Is The Ultimate Brand Gathering
I’ve been in the marketing world long enough to know that most industry events fall into one of two categories: stuffy networking sessions where everyone’s just trying to hand...
Tesla shares slip after Musk says he will create a new political party
Tesla shares fell close to 7% Monday after Elon Musk announced plans to form his own political party, sparking concerns he will become further distracted by politics despite a...
Unilever to pay US$1.5 billion for men’s grooming brand Dr Squatch
The deal was announced earlier this week by all three parties, without disclosing financial detailsPublished Fri, Jun 27, 2025 · 04:28 PM[LONDON] Unilever is paying US$1.5 billion to buy...
Nike delays launch of women’s brand in partnership with Kim Kardashian’s Skims
The new brand is set to be called NikeSKIMS, and is expected to include training apparel, footwear and accessories for womenPublished Thu, Jun 19, 2025 · 06:26 AM[NEW YORK]...
